Call For Papers

Consumer Behavior in the Digital Age (Special Issue – 2020)

The Internet, evolving technologies and social media lead to the evolution of consumer behavior throughout this era. The changes in customer behavior driven by digital developments are offering the biggest opportunities and challenges that businesses also need to deal with online.

The more companies know about their customer behavior, the easier they engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User Generated Content (UGC) or Electronic Word of Mouth (eWOM). These strategies are the key to get more sales and develop businesses online as they increase the engagement with users and influence their behavior.

In this context, DBDS 2020 International Conference in Business and Marketing recognizes the immediacy of leveraging technology for business and marketing and aims to bring together these research studies for discussion and debate in DBDS 2020: “Digital Behavior and Data Sciences International Conference for Business and Marketing” that will take place in 21-23, May 2020 (Porto, Portugal). The conference is aimed at both academia and the practitioners to deliberate upon the empirical and conceptual papers about topical developments:

How have consumer behavior changed in the digital age?

  • What factors influence making decisions online?
  • How does purchasing journey of customers change over time on digital environments?
  • How to adapt to the changes in customer behavior?
  • What is the role of UGC or eWOM in the new customer behavior?

 For this Special Issue, we invite paper contributions related to any of the topics outlined above and which clearly relate to consumer behavior in the digital age using research methodologies such as social network analysis or social media analysis, sentiment analysis, UGC analysis, neuromarketing, case studies, interviews or reviews of literature on this topic as well as another quantitative, qualitative or mixed/multi-method perspectives.

Selected papers would be invited for publication in this special issue in JSOD. However, authors not able to attend the conference can also submit the manuscript for this special issue, pertaining to a few suggested topics, areas or indicated themes.

Abstracts and full articles should be submitted until August 1, 2020 to Guest Editor(s): 

Jose Ramon Saura, PhD, Rey Juan Carlos University: joseramon.saura@urjc.es

Ana Reyes Menendez, PhD, Rey Juan Carlos University: ana.reyes@urjc.es

Nelson de Matos, PhD, University of Algarve: nmmatos@ualg.pt

Marisol B. Correia, PhD, University of Algarve: mcorreia@ualg.pt

Pedro Palos-Sanchez, PhD, University of Seville: ppalos@us.es

All papers will be peer-reviewed. Articles must follow the publication rules as presented in the Author Guidelines. Any comments or doubts should be sent to the guest editors.