In recent decades, the Internet, evolving technologies, and social media have led to the evolution of consumer behavior. The changes in customer behavior driven by digital developments provide many opportunities and challenges that businesses also need to deal with online. The better companies know about the behavior of their customers, the easier they can engage with them using strategies such as content marketing, User Experience (UX), influencers marketing, User-Generated Content (UGC), or Electronic Word of Mouth (eWOM). These strategies are essential to get more sales and to develop businesses online, as such strategies increase the engagement with users and influence their behavior. This Special Edition of JSOD focuses on the analysis of consumer behavior in the digital age and, by doing so, contributes to extant knowledge about digital marketing strategies, online consumer behavior, and new digital business models such as mobile applications or shared economy.

Guest-editors: Saul Neves de Jesus, Margarida Pocinho and Mariusz Kwiatkowski 

 Guest-editors: Saul Neves de Jesus, Margarida Pocinho and Juan Tobal

Guest-Editors: Cláudia Henriques, Pedro Bittencourt César, Lurdes Varela and Maria Cristina Moreira

 Guest-Editors: Javier Perez-Aranda and Manuela Guerreiro

 Guest-editors: Gabriela Gonçalves, Joana Santos and Cátia Sousa

Guest-Editor: José António C. Santos

Guest-Editors: Cláudia Ribeiro de Almeida and Ana Isabel Renda

Guest-Editors: Nelson Matos, Manuela Guerreiro, Júlio Mendes and Bernardete Sequeira

Guest-Editors: Teresa de Noronha and Emiliana Mangone

 Guest-Editors: Gabriela Gonçalves and António Oliveira e Sousa

Guest-Editors: Cláudia Ribeiro de Almeida and Jorge Abrantes

Guest-Editors: Saul Neves de Jesus, Thomas Panagopoulos, João Albino Silva, Teresa de Noronha

Guest-Editor: José Santos

Guest-Editor: Eric Vaz

Guest-Editor: Teresa de Noronha

Guest-Editors: Saul Neves de Jesus, António Fragoso and Thomas Panagopoulos

Guest-Editors: Cláudia Henriques and Francisco Serra

Guest-Editor: Saul Neves de Jesus

Guest-Editors: Cláudia Ribeiro de Almeida and Vânia Costa

Guest-Editor: Dora Agapito

Guest-Editor: Saul Neves de Jesus

Guest-Editor: Gabriela Gonçalves

Guest-Editor: Ana Paula Barreira

Guest-Editor: Sílvia Fernandes