This special issue is dedicated to share new insights of different User Generated Content (UGC) forms, and specially eWOM, in tourism. Both the UGC and the eWOM have brought important changes in the decision-making process of consumers and, more specifically, of tourists. This information can be generated by the tourists themselves and managed (encouraged, fostered, analysed, and answered) by organizations or companies (accommodation, destinations...).
To better understand the UGC and eWOM phenomenon in tourism context, this special issue invites empirical research papers focusing on UGC and eWOM adding value to literature.
Therefore, this special issue aims to publish papers with new insights into the tourism UGC and eWOM phenomenon in all types of social media platforms and brand communities. Furthermore, studies that conduct comparative observation, longitudinal studies and theories applications and based on quantitative and qualitative techniques are particularly welcome to submit. Finally, it is expected a coherent relation between empirical findings and theories in submissions received.
Guest-Editors: Javier Perez-Aranda and Manuela Guerreiro